The International Coaching Federation (ICF) defines coaching as, " partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential." PLI provides C-suite level executive coaching to empower corporate leaders with the necessary mindset to take on the many challenges they face. The coaching program unlocks the leaders potential to maximize their own performance, helping them learn rather than teaching or telling them what to do. Sessions challenge accepted beliefs, create opportunities to ask the important questions, and create long-term strategies.